Riya Uppal

An experienced Marketing and Communications Specialist with a proven ability to deliver tailored solutions that drive business growth and engagement. Proficient in creating dynamic digital marketing strategies that increase qualified leads and enhance online visibility. Expertise in account-based marketing, demand generation, and branding ensures impactful campaigns targeting decision-makers. Skilled in analyzing and optimizing websites for improved SEO performance and user experience. Adept at crafting engaging content, including blogs, whitepapers, and social media, to amplify customer engagement and brand awareness.

Capable of designing marketing campaigns that align with organizational goals, resulting in increased ROI and audience engagement. Versatile in managing internal and external communications to enhance employee engagement and organizational alignment. Utilizes data-driven insights to refine marketing budgets and strategies, achieving higher efficiency and performance. Proficient in leveraging tools such as Google Analytics, SEMrush, and LinkedIn Ads for measurable results.